So I was just watching the evening episode of Friends, and caught the new Gap commercial featuring Lenny Kravitz and Sarah Jessica Parker.
I am seriously underwhelmed.
What are they selling me, here? Jeans that I can customize to fit my lifestyle? How do I wear my jeans? Over my legs and butt. Listen, Gap. If I had time to be all creative and thoughtful and funky with my jeans, I wouldn't be buying them from the Gap. I'd be buying them from Goodwill and sewing on my own geegaws on them.
Basically, the commercial wasn't selling the intangible: sizzle. I didn't want to become or be near either Lenny or Sarah. I just wanted to change the channel.
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